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01 Context stays with the work

A creative studio with a memory.

Every decision stays attached from first brief to final frame.

Request early access Watch context move
01Creative DirectorDirect the work
02BrainKeep client memory
03CanvasMake and review
THE PROBLEM / 001

Every handoff drops context.

Etch keeps client memory and decisions inside the work.

BRIEF → DIRECTION → PRODUCTION → REVIEW

Watch context move through Etch.

  1. 01DirectionRoutes the brief
  2. 02BrainHolds the memory
  3. 03CanvasMakes the work
  4. 04Auto ResearchFinds new signals
Two fashion campaign models shaping one shared visual direction in a flash-lit set
34.0522 N / 118.2437 WBRIEF / REFERENCES / ROUTE
01

Creative Director

The brief becomes a route.

Chat sees the references and builds the plan beside the work.

BRIEF / REFERENCES / ROUTE
A curated campaign still life carrying the same green signal through materials and references
MEM 0421 / CLIENT 01CLIENT / MEMORY / DECISION
02

Client Brain

The client stays remembered.

Facts, references, and feedback stay inside one client Brain.

CLIENT / MEMORY / DECISION
Two campaign models carrying the same green direction into a coastal production frame
UNIT 03 / FRAME 06LOOK / BOARD / SET
03

Production Canvas

The route becomes the work.

Production and review stay tied to the brief that shaped them.

LOOK / BOARD / SET
  1. 01Creative Director
  2. 02Client Brain
  3. 03Production Canvas

02 / ONE PRODUCTION LOOP

The plan reaches
the set.

The same project returns with review attached.

Etch app mark on a carbon field, the closing frame of the Etch product film
One brief follows the work from studio to set.
Film description

A creative director aligns references in the studio. The client archive resolves from a fine pixel mosaic. A field production team joins in one frame. The film closes on the Etch app mark.

03 / CONNECTED AI

Your workspace.
Connected to AI.

Direction, Brain, Canvas, and Auto Research share one project context.

Explore connected AI routes

CLIENT CONTEXTCONNECTED

04 WORKSPACE SURFACES / 05 SHOWN ROUTES

ILLUSTRATIVE CONNECTION MAP

ETCH WORKSPACEProject context
04 / SURFACES
DIRDirectionPlans the work
BRNBrainSupplies memory
CNVCanvasMakes + reviews
RSRAuto ResearchFinds + compares
ETCH / CONTEXT COREOne source of truth.
BRIEFLOCKEDMEMORY184LOOK07REVIEWOPEN
ETCHCLIENT 01 / PROJECT 014

Each shown workspace surface shares the same project context.

SUPPORTED AI ROUTESSelected route
05 / SHOWN
SELECTED ROUTECONTEXT PATH / 01
LOCAL / NODE LEVEL

ComfyUI

Local node-graph control, shown beside the same project context.

DIRECTIONBRAINCANVASAUTO RESEARCHCOMFYUI
CONTEXT
184 DECISIONS
CONTROL
NODE LEVEL
RETURN
RETURNED TO PROJECT
OUTPUT RETURNEDPROJECT 014
A flash-lit fashion campaign variation with the green visual signal held between two models
CONTEXT INTACTREADY FOR REVIEW

04 / COLLABORATION

Set and studio share one memory.

The brief and review stay attached across the handoff.

See collaboration in Etch

CAMPAIGN 014 / SHARED BOARD

3 HERE
LIVE BOARD
BOARD / 06 FRAMESFRAME 06 / SELECTED
Three campaign collaborators passing one visual signal through a shared frame
KEEP THIS MOTION
  • MAYA ON SET
  • NOAH STUDIO
  • ARI DIRECTION

14:32 MAYA MOVED FRAME 06 14:34 ARI CLEARED REVIEW

Three collaborators share the same brief, campaign frame, notes, and approval state.

05 / BUILT FOR THE WHOLE CREW

One studio.
Different rooms.

01

In-house creative

Keep brand decisions beside the work.

02

Creative agencies

Give each client a separate memory.

03

Field production

Carry the plan out. Bring review back.

ETCH / PRIVATE EARLY ACCESS

Make the work.
Keep the context.

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